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Glossary · Web

Structured data (schema)

Hidden labels on a page that tell search engines exactly what the content is.

All terms

Structured data marks up things like articles, products, FAQs, organizations and locations in a machine-readable format.

It is how you become eligible for rich results — star ratings, FAQ dropdowns and knowledge panels.

In practice

Marking an article with author, publish date and image so it can appear as a rich search result.

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