Technology terms, explained without the jargon.
Every definition here is written for business owners and managers who have to make decisions about technology — not for engineers.
24 terms
AI agent
Software that can understand a request, decide what to do, and carry out multi-step work using your systems.
Read definitionAPI
A defined doorway that lets one system request data or actions from another.
Read definitionBusiness intelligence (BI)
Turning the data your systems already collect into decisions leadership can act on.
Read definitionBusiness process automation
Letting software do the repetitive steps humans currently do by hand.
Read definitionCDN (Content delivery network)
A global network of servers that stores copies of your site close to your visitors.
Read definitionCloud hosting
Running your website or system on managed infrastructure instead of a machine in your office.
Read definitionCopilot
An AI assistant embedded inside the tool where the work already happens.
Read definitionCore Web Vitals
Google's measures of how fast, stable and responsive a page feels to a real visitor.
Read definitionDigital transformation
Changing how a business actually operates by putting technology at the centre of it — not just buying software.
Read definitionERP (Enterprise Resource Planning)
One system that runs finance, stock, people and operations together instead of separate disconnected tools.
Read definitionKPI (Key performance indicator)
A small number of measures that genuinely tell you whether the business is winning.
Read definitionLarge language model (LLM)
The technology behind modern AI assistants — a model trained to understand and produce human language.
Read definitionLocal SEO
Getting found by people searching for what you do in the place you do it.
Read definitionMVP (Minimum viable product)
The smallest version of a system that delivers real value and can be learned from.
Read definitionRetrieval-augmented generation (RAG)
Giving an AI model your own documents to read before it answers, so responses are grounded in your facts.
Read definitionSEO (Search engine optimisation)
Making it easy for search engines to understand your pages so the right people find you.
Read definitionSingle source of truth
One authoritative record for each piece of information, used by everyone.
Read definitionSLA (Service level agreement)
A written commitment on how fast issues get responded to and resolved.
Read definitionStructured data (schema)
Hidden labels on a page that tell search engines exactly what the content is.
Read definitionSystems integration
Making separate software talk to each other so data moves without human copy-paste.
Read definitionTotal cost of ownership
What a system actually costs over its life — not just the price on the quote.
Read definitionUptime
The percentage of time your system is available and working.
Read definitionWebhook
An automatic notification one system sends another the moment something happens.
Read definitionWorkflow
The defined sequence of steps, approvals and handovers that get one piece of work done.
Read definitionWhat can we build for you?
We turn ambitious ideas, business challenges and opportunities into intelligent technology designed to help organizations operate better and grow further.
Tell us what you are trying to accomplish. We'll help you identify where technology, AI and automation can create the most value — and then we'll build it.
Start Your Project
Run your business on one intelligent system.
Talk to our solutions team. We'll map your operations, identify quick wins, and design the digital backbone your organization needs.